What's with this Bieber kid anyway?!?!

So we went for our quadriweekly (is that a word?????) trip to Walmart this evening.  Mike took Adi to the music/dvd section while I was shopping for food.  When we were in the checkout line, Mike mentioned to me that Adi was looking at all the cd's and then she spotted the Justin Bieber album.  She picked it up and ran off with it!  As you can imagine, Mike was pretty disturbed by this.  And shortly after he told me this, while we were still waiting in the check out line, she pointed to one particular magazine in the rack (out of all 10 of them).  Who's face was plastered all over the front cover?!?!?  The Bieb!!!  What's with that kid anyway!?!?!?!  His magnetic personality is starting to disturb me now that my 1 and a half year old is being drawn in....